I listened to this great interview with the author of “Predictably Irrational” on NPR a while back that really got me thinking. It was about self control, cheating and giving in to temptation. The text of the interview is here:
http://marketplace.publicradio.org/display/web/2009/12/07/pm-self-control/
What most interested me was his exercises in trying to deplete the person’s resistance to temptation.
“…in fact all the decisions don't have to be the same way. So, for example, if you are seeing a funny movie, and you can think whatever makes you laugh, and you get instructions: don't laugh. And you try very, very hard to hold yourself from not laughing, you're using all your self-control ability to basically make sure that you're not going to laugh. And then I say, what do you want, chocolate cake or an apple? Now, you're much more likely to go for the chocolate cake.”
So I wonder if a company could use this to exhaust users’ resistance to temptation, and then offer them an up-sale opportunity.
Thursday, January 07, 2010
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